About Amana
Amana means trust — something held carefully on someone else's behalf. It is a heavy name for an app to take, and it is meant to be.
Why we built it
Marriage is one of the most consequential decisions a person makes, and for Muslims looking for a spouse in the UK the options are narrow: a family network that may not reach far enough, or an app built on the assumptions of casual dating with a Muslim label applied over the top.
The complaint we heard again and again about existing platforms was not that they lacked features. It was that they felt unserious — crowded, loud, and constantly pushing a paid upgrade at people who were already anxious. Volume was the product. Whether anyone actually got married was somebody else's problem.
Amana is an attempt at the opposite. Fewer people, checked more carefully, in an app that does not shout.
What we believe
Trust has to be built in, not claimed
Anybody can write anything on a profile. The only thing that changes that is an independent check — a real identity document examined by a provider whose job it is, a criminal record check obtained from the DBS, a degree confirmed by the university that awarded it. That is the substance of Amana. Everything else is arranged around it.
Everyone here has skin in the game
Amana is paid-only and single-tier by design. There is no free layer subsidised by upsells, because a free layer changes who shows up and what the app has to do to keep them. One price, everything included, nothing held back behind a second tier. It is a deliberately smaller platform as a result — that is the trade we are making on purpose.
The single exception is that sisters who complete government ID verification have full access at no cost. Verification is still required; it is the condition, not something waived.
Family is not an obstacle
A great many people looking for marriage want their family involved, and most apps treat that as friction. Amana builds it in: a guardian can create and run a profile, or a chaperone can be invited into a single conversation with both people's agreement. Both are optional, both are visible to everyone involved, and both can be undone.
Calm is a feature
A small batch of profiles each day rather than an endless feed. No countdown timers, no streaks, no permanent banner asking you to upgrade. You should be able to close Amana without feeling you have lost something.
Where we are
Amana is built and working, and is not yet publicly released. What remains is connecting the live verification providers, completing store review, and finishing the checks a platform holding this kind of data ought to complete before it opens its doors — including an independent security assessment.
We have chosen not to run a countdown or collect sign-ups for a date we have not committed to. When Amana opens, it will be announced here. [launch date — to be confirmed]
How we talk about ourselves
Two things we try hard to avoid. We do not describe verification as a guarantee of anyone's character — it is a check on a document, and we say so on the page that explains the badges. And we do not promise outcomes. Amana can introduce you to people who are serious and who are who they say they are. The rest is not ours to promise.